Small habits, done often.
We started as a neighbourhood studio with one rule: the best routine is the one you'll still be doing next month. The shop grew out of the gear our members kept asking about.
From a studio floor to your front door
Kinwell opened in 2016 as a single room with twelve kettlebells, a stack of cork mats and a Saturday walking group of six people.
Members kept asking where to buy the same bands and rollers for home. So we started ordering extra, then testing alternatives, then working with makers on our own versions.
Today we're a team of fourteen coaches and staff. We still run the Saturday walk, and every product in the shop is used in our own classes before it goes on sale.
Three things we won't compromise on
Consistency over intensity
A 30-minute walk five days a week beats one punishing workout. We sell gear that makes the everyday version easy.
Fewer, better things
Nine products, not ninety. If we wouldn't use it in our own sessions, it doesn't go in the shop.
Plain talk
No miracle claims and no shortcuts. Clear specs, honest labels and coaches who answer your questions.
"Most people don't need more motivation. They need a routine that fits a normal Tuesday."
Founder, Kinwell
Come move with us
Visit the studio, join a free Saturday walk, or start with the gear our members use most.